Cereal Box Illustration / Packaging

Client: University Project

  •  Concept Development
  •  Character Design & Illustrations
  •  Typography
  •  Layout

Night Bites is marketed as a cereal made for people who need to eat or provide their family with cereal as an evening meal. As cereal is predominantly considered a food for children and teens, the brief called for an amusing character design and themed typography. 

I chose a werewolf to represent the consumer, who might also transform into a hungry beast by night.