Cereal Box Illustration / Packaging
Client: University Project
- Concept Development
- Character Design & Illustrations
Night Bites is marketed as a cereal made for people who need to eat or provide their family with cereal as an evening meal. As cereal is predominantly considered a food for children and teens, the brief called for an amusing character design and themed typography.
I chose a werewolf to represent the consumer, who might also transform into a hungry beast by night.